A score, explained
One number out of 100 — and the reason it moved. “Communication complaints fell after you added online booking.” The why, not just the digit.
Private beta
Business reputation intelligence
Wake up knowing exactly what to do.
Insights Reporter watches your reviews, mentions and competitors around the clock — then hands you one clear move each morning. Not another dashboard to decode. An advisor that tells you what matters, and what to do about it.
Most tools tell you what happened.
Insights Reporter tells you what to do about it.
Every review, every mention, every shift in sentiment — turned into a decision, not a chart you have to interpret yourself.
What it does
Intelligence that ends on a recommendation.
Six things working quietly in the background, so your morning starts with answers instead of admin.
The Morning Watch
A two-minute brief with your coffee: what changed overnight, what actually matters, and the single thing to do today.
Customer themes
“47 mention price, 31 love the coffee, 12 moan about parking.” The themes in real words — and which one to fix first.
Crisis radar
The moment a 1★ spike or a bad mention lands, you know — in time to act, not days after it’s spread.
Suggested replies
Replies drafted the way you’d say it. You read, tweak, and hit send. Nothing is ever posted without you.
Revenue impact
What a slow reply or a dipping score is quietly costing you — estimated in money, because that’s the language that lands.
Built for
Businesses where reputation is the marketing.
If word of mouth drives your bookings and you don’t have a marketing team, this was built for you.
Tradespeople
Dentists
Restaurants
Estate agents
Solicitors
Hotels
Wedding photographers
Independent retail
How it works
Three steps. Then it runs itself.
Connect
Link your Google Business Profile in a couple of clicks. We read your reviews; you stay in full control.
We watch
Around the clock, in the background — reviews, mentions, sentiment, competitors. So you don’t have to.
Your move
Open the app with your coffee. One clear brief, one recommended action — then get on with your day.
Launch pricing · private beta
Priced for a local business, not an enterprise.
Starter
£19 / month
Daily monitoring, your Reputation Score, the Morning Watch, and suggested replies.
Professional · popular
£49 / month
Everything in Starter, plus competitor intelligence, faster monitoring, and deeper themes.
Agency
£99 / month
Multiple businesses, an agency dashboard, and white-label reports for your clients.